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Barranquilla's name refers to the canyons that existed in the sector adjacent to the Magdalena, where the city arose. 

Barranquilla has developed throughout the years an active business and commercial tourist centre especially during times of carnivals and New Year's Eve, when it receives a large influx of visitors.

TOURISM 

The northern sector of the city is the most modern and best equipped in terms of infrastructure, with the best neighborhoods, parks, hotels and shopping centers. It is also the axis of cultural and business life of Barranquilla. It is the location of promising new developments in infrastructure and urban architectural projects of great importance in the city. In terms of hotels, the city has an adequate infrastructure. One can find everything from residences to inns and 5 star national and international hotel chains. The best hotels are located in the north of the city, near important business districts and shopping centres, which are also often used for holding events, conventions, conferences, among others.

Barranquilla offers locals and visitors a variety of venues and shopping malls where domestic and imported goods can be purchased. The main business sectors are the centre and north of the city. Calle 98 is an exclusive area located north of Barranquilla, the axis of the expansion of the city with new shopping centres, sports complexes and residential complexes. Calle 84 is located north of the city and became fashionable as a place of celebration during qualifying for the 1990 FIFA World Cup. It was called the "Calle de la Rumba." Calle Murillo is a large area that starts in the central and southern ends of town, near the Estadio Roberto Meléndez. Carrera 53 lies in the exclusive neighborhood of El Country and Alto Prado, centered on Washington Park, where there are fine restaurants, bars and nightclubs.

The Port of Puerto Colombia

Built in 1893 by the Barranquilla Railway & Pier Company under the direction of Cuban engineer Francisco Javier Cisneros, the pier in the neighboring municipality of Puerto Colombia was once one of the longest in the world. Thousands of immigrants came into the country in the late nineteenth and early twentieth centuries at this port. In 2008 it was partially closed due to its progressive degradation. On March 7, 2009 it suffered the collapse of the final 200 meters of its structure because of strong winds, forcing its complete closure and evacuation of the inhabitants of the area. Despite having been declared a National Monument in 1998, no restoration work has ever been given. Because of the latest tragedy, the local government is developing a strategy to rebuild it.[124]

ECONOMY
Economic indicators
Torres al norte de Barranquilla.
GDP:
(2006)    US $4,605 million
COP $10,858,185 million
GDP per capita:
(2006)    US $2,209
COP $4,945,029
Unemployment rate:
(2010)    9.2%[85]
Annual inflation:
(2010)    3.38%[86] 
Monthly inflation:
(2010)    0.28%
Country risk:
(2009)    38.85 points[87] 
Data retrieved from the Barranquilla Chamber of Commerce[88] – Source: DANE.
To give a boost to the infrastructure development of the city, World Bank (IBRD) loans were sought from 1952 onwards to improve municipal water works, sewage system and slaughterhouse services.[89] Because of its importance in the sector of national economy, the municipality of Barranquilla passed to the category of Special Industrial District and Port in 1993. Barranquilla is a major industrial centre and its economic activity is dynamic, concentrated mainly in industry, commerce, finance, services and fishing. Among the industrial products are vegetable fats and oils, pharmaceuticals, chemicals, industrial footwear, dairy products, meats, beverages, soap, building materials, furniture, plastics, cement, metalworking parts, garments clothing, buses and boats, and petroleum products. Its port is also the hub for cotton from the rural areas, coffee and petroleum, apart from the diversified industrial products manufactured in the city.[90]

The Arabs (Syro Lebanese) and Jews who were a small group of immigrants to the country in the late 19th century were exclusively involved in commercial activities and made significant value additions to the economy of Caribbean Columbia as a whole and Barranquilla in particular. Their prominent presence in the community known as “cosmopolitan bourgeoisie” as social and political elites, which has enabled them to diversify their activities.[91]
Proportion of occupations
Banco de la Republic, Statitistics
According to the Integrated Household Survey by DANE, in Barranquilla, during the quarter February to April 2010, the overall participation rate (TGP) was 58.5% occupancy rate (TO) of 53 5%, the underemployment rate subjective (TS Sub), 8.4%, the underemployment rate target (TS Obj) of 6.5% and the unemployment rate (TD) of 5.5%. Also, for the period May 2009 – April 2010, the TGP was 58%, 52.4% OT, ST (U) of 10.6%, CS (Obj) 5.6% and TD of 4.7%. According to the 2005 census, 12.0% of establishments engaged in industry, 65.2% in trade, services 51.3% and 1.4% to another activity. 24.8% of rural homes were occupied in farming. 43.5% of the establishments served between 1 and 10 jobs the month before the census. Most households simultaneously have 2 or 3 types of activities to make a living.[92] The Gran Central de Abastos del Caribe market hall is very important for the collection and distribution of food to the city.[93] The City of Barranquilla is today under a new administration of Mayor Alejandro Char,who made a lot of changes in the whole metropolitan area,with the construction of Trans Millennium, modernizing the city and promoting the industry and commerce taken the city to have the lowest unemployment of the whole nation, Barranquilla has today only 5.6% unemployment,while the nation is over 12%.

Economic zones    

According to the results of the Index of Industrial density by department in four major cities (IDI) 2000–2006 DANE, Barranquilla is fourth with a coefficient of 1.4338 establishments per km ².[94] The primary industrial corridors are the Vía 40, Circunvalar, Calle 30, and Barranquillita. Industrial parks include Metroparque, Industrial del Caribe, Industrial Riomar, Industrial, Comercial y Portuario (PIPCA), Industrial del Norte, Industrial La Trinidad, and the long established Marisol and Almaviva.

The city is divided into different infrastructure zones; the Zona Franca de Barranquilla is the oldest and largest of the country which has around 90 companies operating within it.[95] As of 2007, the construction of three new zones is underway with all international specifications, the first in Galapa, to 11 km (7 mi) and 20 minutes from the port, the second in Barranquillita and third in the neighboring village of Juan Mina, known as the La Cayena.[96][97]
The sea and river terminals are the engines of industrial and commercial development of the Caribbean Region. The port of Barranquilla covers two main routes, the Magdalena River, which communicates with the interior of the country and the Caribbean Sea, from which millions of tonnes of goods are traded Europe and Asia. With the growing expansion and demand for coal, the authorities are considering developing a Deep Water Port of Barranquilla, "Superpuerto", as it is called locally, with an initial investment of $170 million.[98]Type your paragraph here.

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